The beWool family is dedicated to defining luxury through sustainability. Our wool represents the wisdom of nature, the beauty in everyday life and deep commitment to the future. Our mission is to bring precious fibers to textile artists, weavers and industries so that our products are our message.

Provide industries and individuals with merino wool to bring luxury and sustainability to the conscious consumer.

We believe that the true luxuries of life are real and lasting, springing from nature and forming value chains for the benefit of those who enjoy them today and of our descendants.