Merino: heritage and future.
On the lonely Patagonic coasts, where the Atlantic winds caress the land and the horizon is lost in the infinite steppe, there is a legacy that has been growing for more than 120 years. Don Juan Antonio MarÃa Trucco, an Italian immigrant in his quest of a brighter future, arrived at the inhospitable Cabo Raso Bay, where the harsh Patagonic climate only managed to reinforce his ability to adapt. It is here where our merino wool is born, in a family establishment that has managed to preserve the tradition and care of a centuries-old art, passed down from generation to generation.
The Legacy
BeWool BeWool is born from the respect for the effort that precedes us and the conviction that elegance does not need ostentation. We believe in heritage and disruption, in tradition and avant-garde and, above all, in a lifestyle based on the luxury of authenticity. Merino wool represents respect for natural cycles, while demonstrating that flexibility, resilience and simplicity are ever lasting qualities. son cualidades que no caducan.
Weaving Ties
Every spring, sheep are sheared by artisans who know the craft in an event full of expectation and gratitude. Our hand-selected and RWS (Responsible Wool Standard) certified fibers are washed, combed and spun through cooperative labor to reach the hands of weavers, designers and artists. We invite you to continue exploring with us the path of merino wool from shearing to spinning, and together we can add a product of the highest quality to your project.
